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ECT

Les stratégies de croissance à maîtriser en management

Pour commencer, il est important de noter qu’en management, les entreprises sont amenées à adopter des stratégies de croissance afin de changer de dimension. Il existe 4 stratégies de croissance en management : la croissance interne, externe, conjointe ainsi que l’internationalisation. Ces stratégies de croissance se traduisent par différentes voies de développement : croissance horizontale, verticale, diversification ou internationalisation.